About
What if the Company who launched the next big Campaign could look into the future? What if they no longer guessed the next moves of Consumer behavior, but anticipated a specific trend and it turned out to be accurate, do we even have to ask how successful they’d be? If your company knew whatever it is that you don’t know, what “big ideas” would you cut? How much more targeted could your investment dollars be? Where could such relevant insight take your brand, campaign or initiative?
This is the stage, the “What If” stage, of planning and proposing where most intelligence ends in the war room. Countless companies invest countless dollars on the big ideas of big brand marketing, basing their strategy on reports and studies of what’s current when in reality, this industry’s current trends are in fact old trends. In this industry, it is about what’s next.
We are CultureLab. We predict the future. We aren’t physics but we are watchers, researchers and results-oriented creative classers. Our methodology is tiered into three vital components…with a few midpoints in between. After extensively evaluating and researching trends for multicultural and NextGen consumership for your vision, we provide:
Insight for account planning, marketing and creative – Our research gains specific and precise insight so that we creatively plan and perform based off the most accurate statistics and the most solid anticipations of what’s next. No cookie cutter solutions. We deliver specifics because you want your results to be specific, not to mention return on investment!
Intel for your marketing and creative strategy. We create and execute full-fledge marketing campaigns with the creative to match.
Inspiration -The insight and intel about what’s next and where best to invest your marketing and creative budget gives both your company and our company inspiration to set trends instead of following them. Progressive thinking speaks volumes to your consumer, letting them know that you’re relevant, in touch and listening. In turn your model for consumership that is authentic and avant-garde inspires them to follow you. (And your competitors!)
These three components are the methods to our madness. (We must be mad to out right claim abilities to predict the future!) However, our guarantee, based on years of accurate forecasting, is that you will make a connection and you will see results.*